| |
 |
"I
Can Unlock the Power
of the Internet to Ignite
Your Sales, Profits and Growth"
| | 
| |
Listen to this testimonial
from one of my clients -
|
|
| How
do you think people today are looking for information on products and services?
You guessed it! Whether
they're coming from online sources, like pay-per-click, or from offline, like
direct mail - they're using the Internet to base their buying decisions. If
you have the right system to attract targeted online prospects, build customer
relationships, and convert them to buyers, your business will enjoy explosive
growth. Have
you upgraded your marketing to take full advantage of the power of building customer
relationships online? Let the marketing pro who helped
CNBC's Jim Cramer, IBM Consulting division, Ameriprise,The Anaheim Angels baseball
team, Time Magazine, and many others, upgrade your marketing.
I
can unlock the power of the internet so you can take advantage of huge opportunities
available now. Who am I? I've worked with brand name marketers as well as many
small businesses, for over 25 years. (12 years online). My background includes
working as a copywriter and creative executive at some of the top ad agencies
in the world, including Wunderman;Young&Rubicam, BBDO, and Saatchi. I
have developed a number of programs and options just for independent professionals
and entrepreneurs like yourself. Whether
it's building an entire lead generation model or just parts of your campaign,
I can upgrade your marketing to attract more leads, more sales and more growth.
Take a look at some of my marketing success stories and case studies. |
|
Sign up
to receive Free Marketing Tips
Plus:
My Special FREE Report on Pay Per Click Success | |
| | |
|
Marketing for Jim Cramer and theStreet.com
I
created many campaigns as chief creative marketing consultant for The Street.com,
headed by Jim Cramer. You may have seen Cramer's TV show Mad Money on CNBC). I
also created campaigns for individual advisors on the site, each with his/her
own consulting business. Let me take you inside some of the successful campaigns
I created. These case studies will show the step-by-step process of creation,
the rationale and the creative work that was used. See screen shots of an online
tutorial, flash ads, emails, landing pages and more.
Yes,
let me see the case studies
|
|
| | |
Fastest
Growing Financial Advisor Company
One of the reasons Ameriprise is growing so fast is its focus on baby boomers.
Ameriprise created a DVD informing boomers about key changes contained in
the Pension Protection Act. I created a campaign to generate leads using the
DVD. The campaign included a self mailer and a standard mailing mailing page.
Recipients could go to an online landing page to order. Take
a look at the self-mailer.
. |  |
| | |
Beating
the control by 300%
Created an email sales letter for Growth Report.
The strategy entailed using a bonus report on China stocks as the hook to sign
up for a trial subscription of the investment newsletter. Sing up included filling
in credit card information. Accroding to the Marketing Director my sales letter
beat the control by 300%. Take a look - click
investment sales letter | |
| |
| Hope
for Restless Leg Syndrome
Not too long ago Restless Leg Sydrome was mysterious and misunderstood. Before
the recent TV push for its product, Requip wanted to educate the audience
about RLS. I helped write a comprehensive, unbranded, educational website before
the launch to inform people about RLS, including case studies, tips and more.
www.requip.com | |
| | |
Arthritis
Comfort
A big part of the
relationship building campaign for Enbrel, a major treatment for rheumatoid
and psoriatic arthritis sufferers, is its newsletters directed at different segments
of its audience. I helped create the newsletters for both segments. After the
offline newsletters were created I then edited and revised them to make them effective
for html emails. | |
| | |
| Shaking
Up the Insurance Industry Life settlement changes the game for life
insurance. It’s a win-in for financial advisor and plicy holder. My The marketing
pieces I wrote and supervised helped NAF funding, a leading company on life settlements,
get the word out to policyholders and advisors.
The marketing pieces I wrote
include direct mail, a training manual, a video for cable
TV and the web, and a video
segment for PBS | |
| | |
Angels
and Mexican Food
Working with Belacoso, an L.A. based ad agency,
I developed an online cross promotion PR campaign for two of their clients - The
Los Angeles Angels baseball team and El Torito Restaurants. It resulted in a front
page interview and article in a leading trade magazine. According to agency president
Tony Garzio, the high profile article was a direct result of the online campaign
I created.
www.belacoso.com |
|
| | |
When
Countrywide Was King
Before
Countrywide Financial got caught up in the subprime mess, they were the most formidable
marketer of home loans. They developed numerous products to address the needs
of different home owners at different stages in life. I created a wide range of
response driven vehicles to increase business for these niche products, including
writing direct mail, email, and landing pages..Countrywide
sampleCountrywide
sample | |
| | |
| | |
Marketing High-Ticket Online Advice
Gary B.
Smith offers a very expensive, online financial advisory service. I created this
lengthy online sales page knowing I had to offer strong reasons and compelling
support to convince potential customers to give the service a try. I also created
a series of provocative online ads to drive traffic to this web page. To see the
page, click
here (then click on bottom-right icon when it appears to enlarge) |
|
| | |
|
The Most Successful New Product Launch
I was
part of the team chosen to launch iShares by Barclays Global Investors. As one
of the lead writers and strategists, I wrote many sections of the iShares website.
The website had two main tracks: One to individuals, the other to financial intermediaries,
such as stock brokers and financial advisors.
The task was to clearly
educate these audiences about a whole new investing tool. The other part of the
task was to market the benefits of ishares. It turned out to be the most successful
new investment product launch in the past 15 years. www.ishares.com. |
|
| | |
The
Making of a Cult
Here's part of a campaign I created for a growing
cult winery in Sonoma. The campaign (emails leading to an online offer) tied together
purchase of the wine with a non-profit wheelchair organization. The second part
of the campaign drove sophisticated wine drinkers interested in cult wine to sign
up for membership to the winery. And a new campaign is building an exclusive membership
list to the winery. | |
| | |
Building
a Newsletter Gold Rush
The challenge here was improving sign-up rates
for an existing newsletter. It had a working but limited Adwords campaign. I created
and tested campaigns with new adgroups and new ads, demolishing previous click-through
rates and driving more traffic to the sign-up page. See The
Gold Report.
| |
|
Pay-Per-Click
Success
Being able to create high ROI pay-per-click ads synchronized
with landing pages that convert well has become essential to online success. Here,
I created a highly effective pay-per-click campaign tied to a powerful landing
page for a real estate ebook.This campaign helped sell over 1,000 ebooks
(as well as create a targeted list) in a short stretch of time. To see one of
the landing pages, click
here. | |
|
|
Search Engine Optimization Services that
Pay Big Dividends
SEO
is a big stew, with a range of ingredients: There's on-page optimization, including
choosing the right keywords, smart use of meta tags, and effective internal link
structure. Then there important off-page factors, such gathering relevant, one-way
quality links. The trick, if you can call it a trick, is using and mixing on
and off page elements together in just the right way..
That’s
what I did here for the website www.Smallcaprecap.com.
I blended it all together so that the site ranked #1 on msn and reached
the top 10 in google for the highly desirable keyword phrase - "smallcap
stocks." | |
| | |
Squeezing more leads out of squeeze pages
Getting
people to opt-in may be the most important step in creating customer relationships
online. Hee's a case study that shows how I I quadrupled the previous conversion
rate, resulting in thousands of new opt-in leads for this newsletter. It uses
an interesting technique I call Contentus Interruptus.
To read the case study,
click here
| |
| | | |
These are just a
few of many client successes. And here is what some of my clients have to say:
|
| "Do yourself
a favor, hire him today (unless of course, you're one of my competitors)."
"Leon's very first copywriting assignment with us
beat our long-standing control piece by 3X right out the gate. His understanding
of our target audience, insights on what makes great copy, and ability to turn
around the project on-time have me coming back for more. Do yourself a favor,
hire him today (unless of course, you're one of my competitors)."
Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock Insights
www.bfpublishing.com "If
you run a business and want it to really grow,
he's the person to go to."
"I've worked with Leon Altman for many years. He helped me build my successful
financial magazines from the ground up. His direct marketing programs, sales letters
and ideas were the foundation of their success. Now his online and offline expertise
are vital to building my new businesses. If you run a business and want it to
really grow, he's the person to go to."
-
Gordon Holmes,
Founder
of The Gold Report, Buyside Magazine "If
you want your next marketing project to succeed, call him."
"I've worked with Leon for a long time. Not only is he one of the best copywriters
in the business, but his concepts and strategies are always on the money. If you
want your next marketing project to succeed, call him. - Tony Garzio,
President, direct marketing
agency for Countrywide Financial
www.belacoso.com
"His ...writing
... and overall marketing savvy have been indispensable."
"I've been in charge of marketing for a number of companies in my career.
And I've called on Leon Altman to help market every one of them. His concepts,
writing, originality and overall marketing savvy have been indispensable. Even
if you have a whole marketing department at your disposable, I would still call
on his services, because of what he adds to the business." -
Whitney Vosburgh,
CEO,
Whitney& Co., a strategic branding firm;
Former VP Marketing for quote.com ".
. . his sales copy always seems to bring in more customers."
"I love working with Leon. He comes up with tons of terrific ideas and concepts.
And his sales copy always seems to bring in more customers. -
Masoom Khan,
Designer
for theStreet.com "He
has the sharpest creative marketing mind I know."
"I've
called on Leon Altman's creative services and marketing advice for over 12 years.
He has the sharpest creative marketing mind I know. -
Michael Kirner
Former
marketing director for MaceRich; and
Frank Howard Allen Realtors | Marketing
programs and services tailored for you
Here
are some of my programs you can use to unlock the power
of the Internet for
your business. -Lead
generation campaigns
(driving traffic, capturing leads and building customer
relationships You
can also choose to have parts of your marketing processes upgraded
to achieve
greater success, including :
-Pay-per-click
-Website content
and structuring
-Online PR
-Offline to Online marketing
-email marketing
-blog marketing
-Marketing planning
and strategy
Let's
Talk
Let's
talk about your needs and where you'd like to take your business. There is no
obligation.
To
Your Success,
Leon Altman
Writer/Marketing Consultant
this page! | | |
| |
