laltman
Apr 22nd, 2009
Apr 22nd, 2009
Want more profits? Go for an older audience
While 27 year old media planners and 32 year old brand managers continue to target young demographics (just as they have done for generations) - the real profits these days are in the older audience - the over 50 boomer crowd
As an SVP for research at Hallmark Cards said, the boomers offer advertisers “An audience that has assets, not allowances.”
Read more> http://bit.ly/11PhES
