Dec 8th, 2008
Automakers Turn to the Web to Plead their Case
Big 3 automakers CEOs got a spanking a little while ago when they took their private jets to D.C. Now they’re scrambling to defend themselves and patch up their poor PR. So theyre turning to the web big time to make their case. Working?
You be the judge.
Ford CEO presents plan
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Chrysler created a channel on Youtube
http://www.youtube.com/results?search_query=grab+democracy&search_type=&aq=f
Enter bailout or ford bailout in google and you get an adwords ad leading you to Ford’s business plan on scribd
http://www.scribd.com/search?query=ford+business+plan&x=23&y=14
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GM puts up a minisite to defend itself. Reads quite a bit like one of those advocacy advertorials in the NY Times. Not gonna work
www.GMfactsandfiction.com
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