Jun 28th, 2010
Solving the content/compliance dilemma for financial pros
For more marketing that gets resultsfor financial services, go to
www.altmancommunications.com/financial
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For more marketing that gets resultsfor financial services, go to
www.altmancommunications.com/financial
A financial copywriter who knows the ins and outs of the web can bring in a steady supply of new clients. The secret is to create keyword targeted articles and posts and commentary that contain the keywords that attract searchers to your website.
You also need an SEO (search engine optimized) plan, where content is placed on the right websites, blogs, and forums. But put together SEO content and the right strategy and financial advisors and planners will be able to be very selective of which prospects they allow to be clients. For more information, check out financial copywriter.
While social media has helped many professionals attract clients, it can be tricky for financial advisors. This is especially true for those in large firms. Not only do you have compliance issues, but generally you don’t have direct access to your website.
But the fact is, driving people from a social media network to a website is the way to attract new clients and customers. You won’t attract them in significant numbers by just interacting on a social media site.
Using social media to attract clients works best for independent FAs, especially those who have some degree of access to their websites, and those marketing financial products.
The social media site that works best for financial marketing is Linkedin. From a compliance standpoint, there are more controls, stricter privacy regulations and, frankly, a wealthier audience on Linkedin.
For a step by step plan on attracting clients and customers using Linkedin, check out this  free webinar….
How to Cross the Bridge from Linkedin to Web Profits: http://www.yourlaptopbusiness.com/free-webinars.html