Marketing and Copywriting Blog » Financial Marketing

Does the financial crisis all come down to dopamine?

laltman — Wed, 03 Nov 2010 11:50:50 +0000

Gordon Gekko’s cry, “Greed is good,” seems to have become a shopworn motto. But in fact some measure of greed is always driving Wall Street. And if you dig deeper you come up to the root cause of that impulse, says writer Tony Schwartz. “Greed begins in the neurochemistry of the brain. What fuels our greed is a neurotransmitter called dopamine. The higher the dopamine levels in the brain, the more pleasure we experience. Cocaine, for example, directly increases dopamine levels.” Read his article at http://huff.to/bpG0Dq

Solving the content/compliance dilemma for financial pros

laltman — Mon, 28 Jun 2010 16:42:08 +0000

For more marketing that gets resultsfor financial services, go to
www.altmancommunications.com/financial

Financial copywriter surprises financial advisors and planners with new clients 24/7

laltman — Mon, 19 Oct 2009 01:46:01 +0000

A financial copywriter who knows the ins and outs of the web can bring in a steady supply of new clients. The secret is to create keyword targeted articles and posts and commentary that contain the keywords that attract searchers to your website.

You also need an SEO (search engine optimized) plan, where content is placed on the right websites, blogs, and forums. But put together SEO content and the right strategy and financial advisors and planners will be able to be very selective of which prospects they allow to be clients. For more information, check out financial copywriter.

Can Financial Advisors and Marketers Attract New Clients Through Social Media?

laltman — Tue, 07 Jul 2009 21:08:35 +0000

While social media has helped many professionals attractÂ clients, it can be tricky for financial advisors. This is especially true for those in large firms. Not only do you have compliance issues, but generally you donâ€™t have directÂ access to your website.

But the fact is, driving people from aÂ social media network to a website is the way to attract new clients and customers. You wonâ€™t attract themÂ in significant numbers byÂ just interacting on a social media site.

Using social media to attract clients works best for independent FAs, especially thoseÂ who have some degree of access to their websites, and those marketing financial products.

The social media site that works best for financial marketing is Linkedin. From a compliance standpoint, there are more controls, stricter privacy regulations and, frankly, a wealthier audience on Linkedin.

For a step by step plan on attracting clients and customers usingÂ Linkedin, check out thisÂ Â free webinar….

How to Cross the Bridge from Linkedin to Web Profits: http://www.yourlaptopbusiness.com/free-webinars.html