Marketing and Copywriting Blog » Radio http://onlinemarketingexpress.com/blog Leon Altman’s Marketing and Copywriting Blog Mon, 28 Jun 2010 16:42:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Use caution with radio announcers http://onlinemarketingexpress.com/blog/use-caution-with-radio-announcers http://onlinemarketingexpress.com/blog/use-caution-with-radio-announcers#comments Fri, 12 Sep 2008 19:49:55 +0000 laltman http://onlinemarketingexpress.com/blog/?p=77 My client, a fairly big financial company, struck some sort of deal with a radio station. They would be able to use station announcers for a radio spot.
I wrote the spot, which required a character. Needless to say the announcer sounded like an announcer, not the  character I wanted. So I told them they needed to find an actor that can sound like  the character.

Lesson: be cautious with deals using staff announcers. If the spot is just an announcement, you’re fine. But if it requires some acting – get an actor.

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