Archive for the 'SEO' Category

One of the keys to the Huffington Post’s success and getting bought for $315 million is its adept use of SEO copywriting. Headlines and stories are written with one eye to the search engines. In some cases it has both eyes fixed on Google.

Here’s an example of its smart SEO copywriting, creating search engine bait to take advantage of big events.

“Huffington Post is a master of finding stories across the web, stripping them to their essence and placing well-created headlines on them that rise to the top of search engine results, guaranteeing a strong audience. For instance, on Sunday it posed an article that was pure search engine bait, “What Time Does the Super Bowl Start”? 
(Source: New York Times, 2/9/2011)

Check out SEO copywriter for search engine bait that stimulates targeted traffic to your website.

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To get this keyword density tool, go to: http://tinyurl.com/54t82r

Keyword density sounds like one of those geeky Internet concepts. But it’s actually quite simple, and can make a big difference in your bottom line. And contrary to what some people think, it’s become even more important.

One of the reasons for its growing importance is Google’s landing page quality score. It’s almost impossible to make money on a Google pay per click campaign without a good landing page quality score. With a low score, your cost per click will be jacked up – sometimes many times over.

One of the ingredients of a good landing page quality score is having the right number of your targeted keywords on the web page, in the right places, e.g. the headline. If this sounds a lot like SEO – it is. Many of the same principles that make for good search engine optimization make for a good landing page quality score.

So what’s the right keyword density (number of words on a page divided by the keyword or phrase you’re targeting). The ratio has shifted somewhat. Today, it’s pretty much accepted that 2-4% is good. I would opt for closer to 2%, and it could be even lower if your keyword is in your headline and the beginning of the title of your page.

Usually, when the keyword density gets to be over 2% your score may be good, but the page reads awkwardly. And in the end your page must engage the reader.

Here’s the way I recommend getting the right keyword density. Have the keyword you’re targeting in mind when you’re writing the page. Try putting the word in the headline. Then write as best you can for the reader. And put in the keyword in the places where it makes sense.

When done, copy and paste the text into Article Analyzer, a handy keyword density tool. Instantly it tells you what your keyword density is. If it’s close to 2%, let’s say 1.8%   leave it. If it’s way short, say, 1%, go over the page, and see where you can put in the keyword without disrupting the flow of the page.

Then check the density again. By now your ratio should be close enough. If not, go back and add your keyword until you approach an acceptable ratio.

Keyword density is not one of those things to obsess over. All you need is just enough. And if you’re getting most of the people to your page  by email, it’s not an issue. But if you’re driving people to your page through pay per click or natural search, getting the right keyword density will be a big help.

To get Article Analyzer, the keyword density tool, just go to http://tinyurl.com/54t82r

Looks like Microsoft will not be partnering with Yahoo in its quest to battle Google in seach traffic. Wel they better do something because according to the latest figures, Google is becoming  even more dominant in search

Take a look at the share of searches of May 2008 (U.S.)

Google: 71.5%
Yahoo: 13.3%
Microsoft Live + Live Search Club: 10.6%
(Microsoft Live: 7.9%)
(Microsoft Club Live: 2.6%)
Ask: 3.0%
AOL: 1.2%

For more on the study , click http://searchengineland.com/080617-173543.php

This video will show you a keyword tool that enables you to find keywords that will boost your SEO

For personal SEO help, check out my SEO Coaching Program