Marketing and Copywriting Blog » Uncategorized http://onlinemarketingexpress.com/blog Leon Altman’s Marketing and Copywriting Blog Fri, 18 Feb 2011 13:44:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Firefox enables social marketing from your browser http://onlinemarketingexpress.com/blog/firefox-enables-social-marketing-from-your-browser http://onlinemarketingexpress.com/blog/firefox-enables-social-marketing-from-your-browser#comments Mon, 22 Nov 2010 15:40:52 +0000 laltman http://onlinemarketingexpress.com/blog/?p=160 Mozilla Labs Messaging Group (Firefox) has released a   new firefox extension that makes it simpler to share content from around the web on Facebook and Twitter. Users can now post content to Facebook or Twitter, or email content via Gmail, without opening new windows or using third-party tools.  http://bit.ly/bZlm3J

]]> http://onlinemarketingexpress.com/blog/firefox-enables-social-marketing-from-your-browser/feed 0 Google getting set to challenge in social media http://onlinemarketingexpress.com/blog/google-getting-set-to-challenge-in-social-media http://onlinemarketingexpress.com/blog/google-getting-set-to-challenge-in-social-media#comments Sat, 18 Sep 2010 13:23:06 +0000 laltman http://onlinemarketingexpress.com/blog/?p=133

]]> http://onlinemarketingexpress.com/blog/google-getting-set-to-challenge-in-social-media/feed 0 Thanks to CustodyHQ CEO for audio testimonial http://onlinemarketingexpress.com/blog/thanks-to-custodyhq-ceo-for-audio-testimonial http://onlinemarketingexpress.com/blog/thanks-to-custodyhq-ceo-for-audio-testimonial#comments Thu, 30 Jul 2009 17:09:26 +0000 laltman http://onlinemarketingexpress.com/blog/?p=107 I want to thank Seth Strader, CEO of Custody HQ, a firm that provides legal services for custody cases for this audio testimonial about my marketing services. It’s great working with you.

If you’d like to ignite your marketing, check out www.onlinemarketingexpress.com
Contact me at 888 650-9714 or write me at
leon @ altmancommunications.com

]]> http://onlinemarketingexpress.com/blog/thanks-to-custodyhq-ceo-for-audio-testimonial/feed 1 Formula Google Uses Shows the Importance of a High Landing Page Quality Score http://onlinemarketingexpress.com/blog/formula-google-uses-shows-the-importance-of-a-high-landing-page-quality-score http://onlinemarketingexpress.com/blog/formula-google-uses-shows-the-importance-of-a-high-landing-page-quality-score#comments Mon, 08 Jun 2009 12:07:41 +0000 laltman http://onlinemarketingexpress.com/blog/?p=96 If you haven’t been improving the quality score of the landing pages in your Adwords campaigns, this should get you started on that immediately.

The price advertisers pay is determined by the formula P = (B2 X Q2)/Q1, with P = price paid by the advertiser, Q2 = Quality score of the next highest-placing ad, Q1 = Advertiser’s quality score, and B2 = the next-highest-placing ad’s bid.

]]> http://onlinemarketingexpress.com/blog/formula-google-uses-shows-the-importance-of-a-high-landing-page-quality-score/feed 0 Headlines that make you click – from the Huffington Post http://onlinemarketingexpress.com/blog/good-huffington-post-headlines http://onlinemarketingexpress.com/blog/good-huffington-post-headlines#comments Sat, 07 Mar 2009 14:58:16 +0000 laltman http://onlinemarketingexpress.com/blog/?p=93 I’m really liking the short attention-getting headlines at the top of the Huffington Post. Whether or not you agree with their politics, the short quick headlines pull you in – and the long, clickable subheads tell you the details. Good 1-2 punch to attract lots of clicks.

For instance: when the stock market rallied a couple of days ago after a weeklong nose dive – The HP headline read: It’s Alive!

Right under that was the stock chart for the day. Good grabber.

On a headline about BofA chief and other bank execs refusing to talk to NY Attorney General Andrew Cuomo, HP ran a big this one-word headline:
Omerta    – the Mafia code of silence.

Good stuff.

For Free Headline templates that attract clicks and more sales, click

http://www.altmancopypro.com/headlinehelper.php

 

]]> http://onlinemarketingexpress.com/blog/good-huffington-post-headlines/feed 5 Some more data on SEO vs PPC Study http://onlinemarketingexpress.com/blog/some-more-data-on-seo-vs-ppc-study http://onlinemarketingexpress.com/blog/some-more-data-on-seo-vs-ppc-study#comments Sat, 15 Mar 2008 16:09:59 +0000 laltman http://onlinemarketingexpress.com/blog/some-more-data-on-seo-vs-ppc-study Study contrasting SEO and Pay per click results included ecommerce sites with a mix of B2B and B2C

Some of the metrics evaluated
• Average order value
• Bounce rate
• Conversion rate
• Value per visitor (sales divided by visit)
• Average time spent on site
• Average number of page views per visit
• Average length of time spent on each page viewed

Average Order Value from paid traffic was $138.04, while AOV for SEO was $117.09.

A visitor from a paid traffic source was worth 41% more than a visitor from an organic listing.

Additionally, paid traffic converted at a 20% higher rate
Study showed that paid traffic returned a more valuable visitor than that from organic listings.

Obviously, needs of individual sites vary, and a variety of factors need to be brought to bear for budget allocation decisions.

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