Marketing and Copywriting Blog » Video

Groupon Super Bowl ad – more about clumsy execution than crass intention

laltman — Thu, 10 Feb 2011 13:04:28 +0000

While Groupon has been getting crucified for its Super Bowl commercial (justifiably), its heart is in the right place, as a good deal of the proceeds go to the cause it support.

The problem was the execution of the commercial. Both the copy and the direction. After a serious intro about the problem in Tibet, suddenly Timothy Hutton brightens up (bad direction), and says, “But they can still whip a mean curry,” or something like that. “Whip up a mean curry!” The tone of those words just defeats and trivialized what they had just set up.

A smoother, more in tune transition was called for. Something about how the culture and tradition of Tibet is seen in wonderful Tibetan restaurants like this one….then something about Groupon making it easy and affordable to enjoy and support these restaurants.

Their intention was commendable. But the execution pretty much negated it and sullied their reputation.

YouTube changes video descriptions

laltman — Sat, 03 Apr 2010 13:31:24 +0000

YouTube has move the descriptions area to right below the video. Taking into account the new space and default data such as date of the video, the area for description is down to about 100 characters or less. All the more reason for video marketers to be succinct and get your important keywords up front in your description

Obama doing The Bump

laltman — Thu, 22 Jan 2009 17:16:11 +0000

The whole video below

Obama to Use YouTube Videos of Experts for Economic Message

laltman — Wed, 14 Jan 2009 14:21:56 +0000

Obama aides said they would post YouTube videos of economic experts to communicate and rally support for the administration’s economic proposals. Obama advisers had found during the campaign that using experts, even those not widely known, instead of the usual political pundits in videos was far more effective in gaining support.

Not surprising that industry experts are more effective. I don’t know why talk shows keep interviewing political operatives. You know exactly what they are going to say.

Source: New York Times

Bo Diddley Tribute

laltman — Tue, 03 Jun 2008 17:18:06 +0000

Posted a Bo Diddley tribute on my new site Marketing Roadmap Radio. Watch the guy combing his hair in the audience. One of the most entertaining videos you’ll see.

Keyword Spy Tool That Will Improve Your SEO

laltman — Fri, 28 Mar 2008 20:01:59 +0000

This video will show you a keyword tool that enables you to find keywords that will boost your SEO

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