Absolut Vodka briefly ran an ad in Mexico that may seriously damage the company.

A map in the ad depicts Mexico owning California, Texas, Nevada, Arizona, New Mexico, and other U.S. territory, with the slogan, “In an Absolut World,” and panders to the “separatist” movement among Mexicans, according to the National Illegal Immigration Boycott Coalition (NIIBC).

The ad has sparked a number of boycotts of Absolut in the U.S. Rival vokda Skyy capitalized on the uproar and sent out a press release proudly supporting the Treaty of Guadalupe Hidalgo and criticizing Absolut for their offensive advertising in Mexico.”

I believe the Ad will seriouly damage Absolut sales in the U.S. for quite awhile.

Why run such an ad?

Sometimes, ad agencies propose running edgy ads to cut through the clutter.
Sometimes they propose running edgy ads to show how creative they are and impress colleagues at awards shows.

When it works everyone is happy. When it doesn’t – run for cover!

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