Here’s a screenshot of how it looks on Google Chrome. You’d think they can make the type more readable. Typeface aside, the content, as you’d imagine, is very good.

“Kim now charges as much as $25,000 to simply mention and link to a brand or company in a tweet. It’s so effective a tool that businesses have begun including Twitter clauses in their contracts with the family, committing the girls to a set number of tweets about their product.

‘I see a Twitter clause in almost every contract,” says APA’s Brian Dow, who works with the family on the majority of their commercial interests (WME represents the Kardashians as their talent agents). “It’s like having a photo run in a magazine. It’s another impression for a brand and another medium.’” (Hollywood Reporter)

The question becomes – once  people realize tweets are paid for – essentially ads – will that matter? Maybe. Maybe not.

See Social Media Plans

The problem was the execution of the commercial. Both the copy and the direction.  After a serious intro about the problem in Tibet, suddenly Timothy Hutton brightens up (bad direction), and says, “But they can still whip  a mean curry,” or something like that. “Whip up a mean curry!” The tone of those words just defeats and trivialized what they had just set up.

A smoother, more in tune  transition  was called for. Something about how the culture and tradition of  Tibet is seen in wonderful Tibetan restaurants like this one….then something about Groupon making it easy and affordable  to enjoy and support these restaurants.

Their intention was commendable. But the execution pretty much negated it and sullied their reputation.

Here’s an example of its smart SEO copywriting, creating search engine bait to take advantage of big events.

“Huffington Post is a master of finding stories across the web, stripping them to their essence and placing well-created headlines on them that rise to the top of search engine results, guaranteeing a strong audience. For instance, on Sunday it posed an article that was pure search engine bait, “What Time Does the Super Bowl Start”? 
(Source: New York Times, 2/9/2011)

Check out SEO copywriter for search engine bait that stimulates targeted traffic to your website.

For the ins and outs of using LinkedIn to attract high quality leads to build your business, check out LinkedIn for leads

“ They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”

In other words, they are more likely to go to your website – which means more chances to have them join your list.

See Facebook’s suggestions: http://on.fb.me/9axsRw

• Local online advertising, expected to grow 18%
• Everything involved in social media
• Online promotions expected to top $24  billion – mostly due to the rise of couponing (this probably underestimates the spend since the study was done before Facebook Deals was introduced.

Source: Borrell Associates http://bit.ly/bg999a

I don’t know why Google wouldn’t do that considering that search is its strength – and Google Profiles right now are nowhere. Yet it would be the biggest challenge to facebook pages or profiles if people knew their Google Profile would have priority in search.

Source: New York Times