This is an interview with Whitney Vosburgh, a branding expert who has worked with IBM, 3Com, quote.com, and Autodesk, among others. Much of what he talks about is applicable to small businesses and entrepreneurs.

 In part 1 we talk about:
-Key to creating a brand
-Why create a brand
-Brand personality
-The concept of an Authority Brand
-and much more.


MP3 File

For guidance on branding your business, click
Branding Workshop

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