This is an interview with Whitney Vosburgh, a branding expert who has worked with IBM, 3Com, quote.com, and Autodesk, among others. Much of what he talks about is applicable to small businesses and entrepreneurs.
 In part 1 we talk about:
-Key to creating a brand
-Why create a brand
-Brand personality
-The concept of an Authority Brand
-and much more.
For guidance on branding your business, click
Branding Workshop
