Mozilla Labs Messaging Group (Firefox) has released a   new firefox extension that makes it simpler to share content from around the web on Facebook and Twitter. Users can now post content to Facebook or Twitter, or email content via Gmail, without opening new windows or using third-party tools.  http://bit.ly/bZlm3J

Facebook released some studies on the value of a “liker.” There are a number of benefits, but to me this appears to be the key one:

” They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”

In other words, they are more likely to go to your website – which means more chances to have them join your list.

See Facebook’s suggestions: http://on.fb.me/9axsRw

Biggest gainers will be:

  • Local online advertising, expected to grow 18%
  • Everything involved in social media
  • Online promotions expected to top $24  billion – mostly due to the rise of couponing (this probably underestimates the spend since the study was done before Facebook Deals was introduced.

Source: Borrell Associates http://bit.ly/bg999a

Gordon Gekko’s cry, “Greed is good,” seems to have become a shopworn motto.  But in fact some measure of greed is always driving Wall Street. And if you dig deeper you come up to the root cause of that impulse, says writer Tony Schwartz. “Greed begins in the neurochemistry of the brain. What fuels our greed is a neurotransmitter called dopamine. The higher the dopamine levels in the brain, the more pleasure we experience. Cocaine, for example, directly increases dopamine levels.” Read his article at http://huff.to/bpG0Dq

Privately, Facebook executives have said that their biggest worry about  Google  is that it will prioritize its Google Profiles over Facebook Profiles and Pages in search results.

I don’t know why Google wouldn’t do that considering that search is its strength – and Google Profiles right now are nowhere. Yet it would be the biggest challenge to facebook pages or profiles if people knew their Google Profile would have priority in search.

Source: New York Times

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