Facebook released some studies on the value of a “liker.” There are a number of benefits, but to me this appears to be the key one:

” They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”

In other words, they are more likely to go to your website – which means more chances to have them join your list.

See Facebook’s suggestions: http://on.fb.me/9axsRw

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