Archive for October, 2008

Some tips and tricks for kickbutt postcard marketing

Whether you have a big ad budget or a small one, shoestring marketing is in. For good reason. Sales are down and forecasts for the coming year are shakey. 

Smart marketing that can produce strong ROI is the way to not only survive, but prosper in these times. The ones who market wisely during a recession emerge as big winners.

So how can you practically assure strong ROI on a shoestring budget?

Postcard marketing

When you do it right, the return on your investment in postcard marketing can be astronomical. But many do a half-hearted attempt or rely on old-hat postcard marketing and fail to achieve strong returns. Here are some tips for gangbuster post card marketing.

1) Have a big idea in the front of the postcard
That usually means one strong image with a compelling headline. Remember, people will glance at a postcard for a second. If it’s nondescript or doesn’t grab their attention, it’s gone.

2) Keep the front part of the postcard evergreen
By that I mean don’t put information that changes in the front. This way you can do large printings and save money.

3) Put variable information on the back of the postcard
Here’s one trick I’ve used very successfully. I have rubber stamps with urls of my different websites. This way I can just print a whole bunch of postcards and quickly stamp the url on the back for the appropriate target audience.

4) Have multiple ways to contact you
Email, telephone, url. People like to contact you in different ways. Also, if you’re not in a service business, you can state that they’ll hear a voicemail recording with important information when they call. Many people don’t call because they want to avoid getting  a salesperson.

5) Get quality postcards at the lowest price you can …
My mouth dropped when I saw the quality and price of the postcards at Vistaprint.

50% Off All Postcards

It solved one of the biggest problems in postcard marketing. You see, I like to first test in small quantities. The prices for even the smallest postcard printing at Vistaprint are  incredibly low. The lowest I’ve seen. But the quality of their postcard printing is exceptional.

They also make it tremendously easy to design your own postcard, if you are so inclined, with a wide variety of very effective postcard templates. It’s easy  to move around images or  add or delete text.

And they have everything else you might need for your campaigns. Including  rubber stamps, design services, mailing services and lists. 

If you want to not only survive but thrive in these times, I strongly advise you take advantage of Vistaprint’s postcard marketing. Right now you can get 50% off their already low prices. So try it now . Let me know how it goes. Maybe I’ll publicize your campaign as a case study on my websites.

Click>50% Off All Postcards

 postcard marketing



Just issued press release for launch of Headline Helper – A Free guide that includes 24 proven headline templates. These headline structures have proven to boost response rates time and time again. The Guide also shows you when and how to use these templates – and why each headline structure is effective. Press release at: