Archive for July, 2009

I want to thank Seth Strader, CEO of Custody HQ, a firm that provides legal services for custody cases for this audio testimonial about my marketing services. It’s great working with you.

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Twitter and Facebook have been getting most of the press. And they are certainly  worthwhile … but many people find that the social media site that brings them the most productive traffic is …. Linkedin.

Now mind you I’m not talking about job-seeking, even though that is one of its primary objectives.

In fact, studies show that small-business owners are more likely to use LinkedIn than employees working for a corporation. And tests show that links from Linkedin yield better results than links from other social media. In a recent contest involving 2,350 business related links from 12 marketing and social media sites, 55% came from Linkedin, 13% came from Facebook, while Twitter referred 11%.

So how do you make money using Linkedin? In fact, it is tricky. Out and out selling will get you either banned or ignored. There is a more sophisticated way to monetize Linkedin (and it doesn’t depend on your network. It can be done even if you have a small number of network contacts).

To find out all about, check out my Free, Step by Step Webinar: How to Cross the Bridge from Linkedin to Web Profits at

While social media has helped many professionals attract  clients, it can be tricky for financial advisors. This is especially true for those in large firms. Not only do you have compliance issues, but generally you don’t have direct  access to your website.

But the fact is, driving people from a  social media network to a website is the way to attract new clients and customers. You won’t attract them  in significant numbers by  just interacting on a social media site.

Using social media to attract clients works best for independent FAs, especially those  who have some degree of access to their websites, and those marketing financial products.

The social media site that works best for financial marketing is Linkedin. From a compliance standpoint, there are more controls, stricter privacy regulations and, frankly, a wealthier audience on Linkedin.

For a step by step plan on attracting clients and customers using  Linkedin, check out this   free webinar….

How to Cross the Bridge from Linkedin to Web Profits: