Ad:Tech NY Note

Went to Ad Tech Expo in New York. The Hilton is a little crowded for this size event, but so be it. As expected, most of the exhibitors are geared toward companies with fairly large ad budgets, and the agencies that handle them. But a few companies do have something to  offer entrepreneurs and small businesses. I’ll talk about some of these companies in the next few posts.

As the name of the event implies, it focuses on advertising technology – online programs, systems and services that enable advertisers and publishers be more effective. Sounds kind of insular at first, but then you realize that Google is almost totally built on advertising technology (Adwords).

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