Archive for the 'Direct response' Category

Some tips and tricks for kickbutt postcard marketing

Whether you have a big ad budget or a small one, shoestring marketing is in. For good reason. Sales are down and forecasts for the coming year are shakey. 

Smart marketing that can produce strong ROI is the way to not only survive, but prosper in these times. The ones who market wisely during a recession emerge as big winners.

So how can you practically assure strong ROI on a shoestring budget?

Postcard marketing

When you do it right, the return on your investment in postcard marketing can be astronomical. But many do a half-hearted attempt or rely on old-hat postcard marketing and fail to achieve strong returns. Here are some tips for gangbuster post card marketing.

1) Have a big idea in the front of the postcard
That usually means one strong image with a compelling headline. Remember, people will glance at a postcard for a second. If it’s nondescript or doesn’t grab their attention, it’s gone.

2) Keep the front part of the postcard evergreen
By that I mean don’t put information that changes in the front. This way you can do large printings and save money.

3) Put variable information on the back of the postcard
Here’s one trick I’ve used very successfully. I have rubber stamps with urls of my different websites. This way I can just print a whole bunch of postcards and quickly stamp the url on the back for the appropriate target audience.

4) Have multiple ways to contact you
Email, telephone, url. People like to contact you in different ways. Also, if you’re not in a service business, you can state that they’ll hear a voicemail recording with important information when they call. Many people don’t call because they want to avoid getting  a salesperson.

5) Get quality postcards at the lowest price you can …
My mouth dropped when I saw the quality and price of the postcards at Vistaprint.

50% Off All Postcards

It solved one of the biggest problems in postcard marketing. You see, I like to first test in small quantities. The prices for even the smallest postcard printing at Vistaprint are  incredibly low. The lowest I’ve seen. But the quality of their postcard printing is exceptional.

They also make it tremendously easy to design your own postcard, if you are so inclined, with a wide variety of very effective postcard templates. It’s easy  to move around images or  add or delete text.

And they have everything else you might need for your campaigns. Including  rubber stamps, design services, mailing services and lists. 

If you want to not only survive but thrive in these times, I strongly advise you take advantage of Vistaprint’s postcard marketing. Right now you can get 50% off their already low prices. So try it now . Let me know how it goes. Maybe I’ll publicize your campaign as a case study on my websites.

Click>50% Off All Postcards

 postcard marketing



To formulate your direct marketing sales success plan, first determine your direct marketing purpose. Is it to acquire sales leads, to gain public awareness of your product, or make direct sales? Before going full scale you may want to test 4,000 to 6,000 sales pieces.


A common direct mail return rate is 1% on mailing businesses or business people. Your ability to write a proper eye catching letter and attractive envelope may jump the rate to 1.3%, a significant 30 extra leads when mailing 10,000 prospects. The direct mail return rate, of 2% applies to mailing consumers. Direct mail success is measured as return on investment. How many total sales were generated compared to the cost of the marketing campaign. Next determine how many replies you need to make the direct mail return rate successful and then track the results.

HERE ARE THE MUST DO PROCEDURES to maximize your direct mail return rate on investment. Make sure your direct mail list is only targeted at actual prospects. Refine this list till it closely profiles your most frequent responders. Highlight in bold print the benefits of what your services, products, or opportunity will do for your prospect. Choose only the top 3 or 4 benefits. Make your limited time offer, so desirable, that it is too good to pass up.

When determining your direct mail return rate of investment you need to know the value of a new client, or sales agent. This is termed the Lifetime Customer Value or the true profit. You take the sales amount less the costs of gaining the prospect.. Then you multiply it by the average times a sales transaction will take place. Let’s say you received overrides on sales made by agents of 20%, with an average sale of $1,000 and 15 sales over 3 years. Your direct mail return of investment would be $3,000 per agent minus the average costs incurred for the list, postage, printing, and follow up. Lifetime customer Value. is $2,500.00

For every dollar spent on the direct mail campaign, a return of $5 is realized. With every factor considered the direct mail return rate on investment was 500%.


You have heard the saying that the more you know, the more you realize you don’t know. Don Yerke likes to concentrate on what you don’t already know or what no one else dares to print. Tell it like it is, and more people listen.. The website address is