Biggest gainers will be:

• Local online advertising, expected to grow 18%
• Everything involved in social media
• Online promotions expected to top $24  billion – mostly due to the rise of couponing (this probably underestimates the spend since the study was done before Facebook Deals was introduced.

Source: Borrell Associates http://bit.ly/bg999a

Google is counting on display ads with images to be its next big business. It also plans on making display ads social, so people can share and comment on them. According to Neal Mohan, Google vp in charge of display ads, by 2015, three-quarters of display ads will be social.