Archive for the 'Reviews' Category

Blogging is good, right? Something you should do. Well that at least is the accepted wisdom these days. Ken Evoy begs to differ. And Evoy is someone worth listening to. He is the mastermind behind the popular SiteBuildIt service, and one of the best thinkers on online marketing for small businesses.

According to Evoy, “(Blogging) is a financial mistake for most small businesses. Few make much money at blogging because it is usually the wrong way to grow an online business.”

Keep in mind that Evoy has a dog in this hunt. His product is a tool for building theme content sites, and so competes against blogging software.

Here is his argument in a nutshell:

Blogging sucks up your time
By its chronological posting structure, blogging requires frequent updating. Even short posts take time. But if you don’t keep making new posts, your blog dies.

Blogging is perfect for some businesses – essentially news oriented sites. That’s why political and sports blog do so well. They are well-suited to what blogs do best. But, Evoy says, because of the need to constantly update a blog “this is the wrong direction for most e-businesses.”

“Professional bloggers, and professional promoters of blogging, usually fail to mention the “dated-content treadmill” that they so desperately run upon every day. What happens when you stop blogging? You watch your traffic melt away. Why? Because Search Engines know that blog posts are like newspapers… good only for wrapping fish after a few days.”

Evoy notes that the physical layout of a blog isn’t conducive for most e-businesses.
A blog’s very layout focuses on the latest post. It’s not suited to display evergreen material about a theme. Blogs do not have the horizontal nature of a content site, where material can be arranged logically instead of chronologically.

Evoy says this post after post quality of a blog doesn’t add up for readers.
“Blogs merely keep adding new posts, one after another, without editing out the old and without pulling related posts together into cohesive and fresh articles. As a result, visitors ignore the old material and have trouble using a blog for anything more than the latest news or the “thought of the day.”

Evoy supports this with evidence from Google.
“Blogs usually have high Bounce Rates no matter what since
normal visitor behavior is to read the newest post and then leave.”
– Google Analytics 101

The time and stress required to maintain a blog leads to a high rate of abandonment.
The Information Highway is littered with abandoned blogs. Feeling the time and stress of having to continually update a blog, people just give up. As Chris Anderson, executive editor of WIRED magazine and one of the most prominent bloggers, said (in Blogging Heroes), “A Blog Is This Beast – A Monkey On Your Back. It Wants To Be Fed Every Day, But We All Have Jobs And It’s Hard To Do.”

Having said all that, there remains the question: To blog or not to blog?”
The benefits of a blog for online business are too big to ignore. A well-done blog post can send out a virtual scent that attracts search engines like a biscuit to a hungry dog. And because blogs have, or should have, a distinct personality, they are valuable brand builders.

But Evoy’s comments about the time a blog requires are correct, and a busy small business person should think it through before investing the time to start one. If you do decide to go for it, I recommend two blog strategies to help you cope

One, is a content strategy. You must map out where and how you can quickly find, use and repurpose content on an ongoing basis. To try to just come up with new content on an ad hoc basis will become a burden and won’t work in the long run.

The second is an outsourcing strategy. At its best, a blog should be a reflection of your own voice. But if you are not up to constant updating, but still want the benefits of a blog, find someone you can pay per post who understands what you are trying to say; someone who knows how to go out in the blogosphere and make your present felt.

To read Evoy’s take on blogging vs theme content sites, go here.
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Leon Altman is a Internet marketing consultant, copywriter and entrepreneur with 25 years of experience. For his free marketing ecourse, go to . For his copywriting services, go to

Absolut Vodka briefly ran an ad in Mexico that may seriously damage the company.

A map in the ad depicts Mexico owning California, Texas, Nevada, Arizona, New Mexico, and other U.S. territory, with the slogan, “In an Absolut World,” and panders to the “separatist” movement among Mexicans, according to the National Illegal Immigration Boycott Coalition (NIIBC).

The ad has sparked a number of boycotts of Absolut in the U.S. Rival vokda Skyy capitalized on the uproar and sent out a press release proudly supporting the Treaty of Guadalupe Hidalgo and criticizing Absolut for their offensive advertising in Mexico.”

I believe the Ad will seriouly damage Absolut sales in the U.S. for quite awhile.

Why run such an ad?

Sometimes, ad agencies propose running edgy ads to cut through the clutter.
Sometimes they propose running edgy ads to show how creative they are and impress colleagues at awards shows.

When it works everyone is happy. When it doesn’t – run for cover!

amazonSo far I’ve only read about 100 or so pages of this popular  book. I noticed that it has received an amazing number of reviews on amazon. Over 1300. One of the negative reviews noted that it had received over 200 negative reviews.

For the first time I felt compelled to comment on a review. Been meaning to do it for awhile. I wrote “…and 703 5-star reviews.”

My point is not that I like the book (so far, I do), but a high number of negative reviews or negative opinions on anything, can actually be a good thing. Especially if it also receives many more positive reactions. It means that it takes a stand, has a point of view. Evokes a strong reaction. That means you hit a nerve. Polarization  separates your audience- in this case, real fans from those who will never be fans.

Polarization works in marketing. When marketing receives a strong negative reaction, it could be a good thing, as long as it also receives a percentage of strong positive reactions. It means it gets noticed and sparks a reaction. In this day of cluttered messages, a message that gets through  can be a very good thing.


Project X hype

There’s been a lot of hype about project X…
And I’m going to add to it. Normally I prefer to deflate hype,
but there is something different at work here. I sniffed something was up from the sales letter.

This isn’t a good sales letter. It’s a great salesletter. It was about his experience with Clickbank, what the so-called gurus led him believe, and what he discovered. Seems like standard stuff, but the execution was stellar. The quality of the sales letter piqued my interest. Later on, I think it became one of reservations I have about it.

I’ve made some money with Clickbank. But nothing to get excited about.  I considered it a little side venture. But there was something about the ease of clickbank ….

In any case, he convinced me to buy the book.
So when first I got it my face fell. I saw it was 50 pages, and thought, oh jeez, that’s all! Then I read the first few pages, and I was even more disappointed. Oh man, just a rehash of things I knew.

And then everything changed.

The next 40 something pages were packed with original, ingenious tips. It went well beyond all the Clickbank tips and advice I’ve picked up over the last few years.

I took notes feverishly.

Some of the method he described, the leech, the workhorse, I had used -  sort of. But the clever new angles he set up took it to a whole other level. And the initial results I’ve had so far with his methods definitely ratcheted up my Clickbank earnings.

You can read more and get Project X here.   But I recommend you get Project X  here, where there is an offer for a free bonus video. I’ve looked at the video and it is very helpful.

In sum, I thought Project X was so well-done and unique, I did something I haven’t done in awhile for one author -  I went and immediately bought another one of his ebooks, his previous one on Google Adwords. You can read about it on my next post.