Archive for the 'Social Media' Category

Twitter and Facebook have been getting most of the press. And they are certainly  worthwhile … but many people find that the social media site that brings them the most productive traffic is …. Linkedin.

Now mind you I’m not talking about job-seeking, even though that is one of its primary objectives.

In fact, studies show that small-business owners are more likely to use LinkedIn than employees working for a corporation. And tests show that links from Linkedin yield better results than links from other social media. In a recent contest involving 2,350 business related links from 12 marketing and social media sites, 55% came from Linkedin, 13% came from Facebook, while Twitter referred 11%.

So how do you make money using Linkedin? In fact, it is tricky. Out and out selling will get you either banned or ignored. There is a more sophisticated way to monetize Linkedin (and it doesn’t depend on your network. It can be done even if you have a small number of network contacts).

To find out all about, check out my Free, Step by Step Webinar: How to Cross the Bridge from Linkedin to Web Profits at http://www.yourlaptopbusiness.com/free-linkedin-webinar.html

When it comes to driving business-related blog traffic it isn’t even close, according to 
a recent Blog-off contest, involving 12 marketing and social media sites, held by the Community Marketing Blog.

Of the 2,350 directly referred urls, 55% came from Linkedin, 13% came from Facebook, while Twitter referred 11%.

Since Linkedin clearly has so much potential to drive business-related traffic, the question for marketers is how exactly to take advantage of that. That will be answered in a FREE webinar, entitled “Crossing the Bridge from Linkedin to Web Profits.”

To register for this free webinar on attracting more business using Linkedin (space is limited), go to http://www.yourlaptopbusiness.com/free-linkedin-webinar.html

For details on the blog -off contest, go to http://communitymarketing.typepad.com/my_weblog/2009/06/linkedin-drives-more-direct-blog-traffic-than-facebook-twitter-or-google.html

 

Looking for ways to form a deeper connection with its target audience, the Brooklyn Museum in New York (http://www.brooklynmuseum.org), started a blog so visitors could have a dialogue with curators and share opinions. Now to further the connection, the Museum is enabling visitors to its website to tag (apply keywords) to objects in its collections that appear on its website.

Now you might say, “can’t the museum staff tag its own collections?”
In fact it does.

But the point is that curators and museum visitors see art in  different ways.
According to  Shelly Bernstein, the museum’s manager of information systems:

“The way curators and museum professionals see an object isn’t necessarily the same as the way a student or the general public would think to describe it.”

When visitors click on the object, they are encouraged to apply any keywords that come to mind (vulgarity not included).The museum then adds the tags to its online database.

The museum also uses tagging to encourage visitors to register online.  Registrants can participate in a game of “tag” to see how many tags they can come up with, object by object.

I applaud the museum for using an effective, easy way to employ social media tools to increase engagement with its target audience.

If you’re looking for effective ways to use social media (or other marketing tools) to deepen the interaction between your target audience and your products or services, click consulting services.

One of the decisions in spreading the word through social bookmarking is which sites to use. They each have their own strengths. I’ll tell you some preliminary results that I had about two of the big bookmarking sites..

From an article posted on my blog, I quickly received about 100 visitors, evenly divided between Digg and StumbleUpon as the source of the visitors. The real eyeopening statistic was time spent on the page. StumbleUpon visitors: 10 seconds, Digg visitors: 2 minutes and 30 seconds. Now that is a huge difference. People who spend more time on the page have more time to engage with the site.

What accounts for the difference? My instinct is that people using Stumbleupon have a browser’s mindset. They are willing to take a few seconds to view a page in the course of browsing through websites.

Digg users arrive with a reader’s mentality. Digg was  conceived as a site to post and vote for  news items that you think others might want to read.

So while these results are very preliminary, as of now I’d say if you had to choose between Digg and StumbleUpon to  spread the word, choose Digg.

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