Archive for the 'Video' Category

While Groupon has been getting crucified  for its Super Bowl commercial (justifiably), its heart is in the right place, as a good deal  of the proceeds go to the cause it support.

The problem was the execution of the commercial. Both the copy and the direction.  After a serious intro about the problem in Tibet, suddenly Timothy Hutton brightens up (bad direction), and says, “But they can still whip  a mean curry,” or something like that. “Whip up a mean curry!” The tone of those words just defeats and trivialized what they had just set up.

A smoother, more in tune  transition  was called for. Something about how the culture and tradition of  Tibet is seen in wonderful Tibetan restaurants like this one….then something about Groupon making it easy and affordable  to enjoy and support these restaurants.

Their intention was commendable. But the execution pretty much negated it and sullied their reputation.

YouTube has move the descriptions area to right below the video. Taking into account the new space and default data such as date of the video, the area for description is down to about 100 characters or less. All the more reason for video marketers to be succinct and get your important keywords up front in your description

Obama dancing

The whole video below

Obama aides said they would post YouTube videos of economic experts to communicate and rally support for the administration’s economic proposals. Obama advisers had found during the campaign that using experts, even those not widely known, instead of the usual political pundits in videos was far more effective in gaining support.

Not surprising that industry experts are more effective. I don’t know why talk shows keep interviewing political operatives. You know exactly what they are going to say.

Source: New York Times

Posted a Bo Diddley tribute on my new site Marketing Roadmap Radio. Watch the guy combing his hair in the audience. One of the most entertaining videos you’ll see.

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