One of the decisions in spreading the word through social bookmarking is which sites to use. They each have their own strengths. I’ll tell you some preliminary results that I had about two of the big bookmarking sites..

From an article posted on my blog, I quickly received about 100 visitors, evenly divided between Digg and StumbleUpon as the source of the visitors. The real eyeopening statistic was time spent on the page. StumbleUpon visitors: 10 seconds, Digg visitors: 2 minutes and 30 seconds. Now that is a huge difference. People who spend more time on the page have more time to engage with the site.

What accounts for the difference? My instinct is that people using Stumbleupon have a browser’s mindset. They are willing to take a few seconds to view a page in the course of browsing through websites.

Digg users arrive with a reader’s mentality. Digg was  conceived as a site to post and vote for  news items that you think others might want to read.

So while these results are very preliminary, as of now I’d say if you had to choose between Digg and StumbleUpon to  spread the word, choose Digg.

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