Google is counting on display ads with images to be its next big business. It also plans on making display ads social, so people can share and comment on them. According to Neal Mohan, Google vp in charge of display ads, by 2015, three-quarters of display ads will be social.

Mobile marketing is proving to be a boon to sports teams. It enables teams to build  their fan base, increase fan engagement, and enhance sponsorships and promotions.

http://www.nytimes.com/2010/09/21/business/media/21adco.html

For more marketing that gets resultsfor financial services, go to
www.altmancommunications.com/financial

The Bing/Yahoo merger is settling in. And with the new search entity about to control an estimated 28% of the search market it is important for marketers to get to know how to take advantage of Bing search. Word is  Bing’s algorithm places more emphasis on  the age of the domain, title tags, text content and outbound linking.

http://www.altmancommunications.com/ppcservice.html

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