In order to stand out blog posts must  offer valuable information to its target audience and, better yet, do it with a style and personality that stands out. One of the ways to accomplish this is to write a somewhat outrageous blog post. Not outrageous just for outrage sake – but a post that makes a point in a provocative and entertaining way.

One method of course is to court controversy.  Works well – but it’s not the only way.

Another way is to begin your post  with a provocative analogy. Done well it can make even the most mundane topic interesting. And few topics are as unexciting as PCI compliance in the credit card industry. Yet, the Merchant Maven finds a eye-grabbing analogy that practically compels you to read – and presents its information in an unforgettable way.

I won’t give it away, but I’ll just mention it draws on one of the most famous Seinfeld episodes. One with George Costanza, cold water, and manhood. See for yourself…

http://themerchantmaven.com/wordpress/category/hot-industry-topics

2 Responses to “The Art of the Outrageous Blog Post”

  1. The Merchant Mavenon 11 May 2009 at 7:17 am

    Dear Leon:

    Thank you for linking the article: Shrinkage, A National Problem to you blog.
    You are correct when you say that PCI compliance is unexciting……it can literally put one to sleep.

    However, merchants must be aware that this subject is relevant and indeed it can be highly dangerous to not be in compliance. Just ask Heartland Payment Systems, who just forked over $12,000,000 for not complying. Do a Google search on “heartland breach.”

    Back to the Shrinkage issue: George Kostanza is likely to be the number one and funniest character ever developed on tv. Do you agree?

    My next post will possibly incorporate “the Soup Nazi” or “George does everything opposite.”

    What can I say? George is my hero!

    Regards,
    The Merchant Maven

  2. laltmanon 11 May 2009 at 7:43 am

    Without a doubt he is the funniest TV character of all time.
    Again, great way to make a blog post come alive. Keep it up.

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