My client, a fairly big financial company, struck some sort of deal with a radio station. They would be able to use station announcers for a radio spot.
I wrote the spot, which required a character. Needless to say the announcer sounded like an announcer, not the  character I wanted. So I told them they needed to find an actor that can sound like  the character.

Lesson: be cautious with deals using staff announcers. If the spot is just an announcement, you’re fine. But if it requires some acting – get an actor.

One Response to “Use caution with radio announcers”

  1. Copywriting For Email Marketingon 03 Oct 2008 at 11:20 am

    Copywriting For Email Marketing…

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